Log 007: Canadian Lumber Doubles Instagram Following in One Week

Written by Canadian Lumber

May 12, 2020

This was a MASSIVE week for the social media team at Canadian Lumber. Not only did we get a shoutout from world renouned influencers in the Cannabis Industry, but we also doubled the number of Mindful Smokers in our Instagram following! Check out the story below!

What a week for the Canadian Lumber Instagram account and for the brand name recognition of Canada’s top Rolling Paper and Cannabis accessory company!

We started with around 3,200 followers and are now closing the week with over 8,400. This exponential, unprecedented Instagram growth is all thanks to giveaway collaboration that we cross-promoted with one of the amazing influencers within the Canadian Lumber business partnership network. Here’s the story: 

Since the beginning, Canadian Lumber has looked to support influencers, reviewers, and artists from all over. We usually accomplish this by offering up in-kind products. Our collaboration partner network spans all industries, including musicians, reviewers like @vapethebud, photographers like @shotsbymicheal and @dabdaddie, and more.

A few months ago, we stumbled upon an artist by the name of Lloyd (@rapolean_dynamite). Lloyd creates amazing scenes with figurines and cannabis accessories and goods. We started communicating via Instagram DMs and decided to put together a cross-promotional campaign. We first sent him products around the end of November, just as the Holiday Season was ramping up. Between Canadian Lumber going to some major trade shows, Christmas, and Lloyd being a busy man himself, the posts did not end up happening until late January. 

Lloyd’s post was of Seth Rogan and Tommy Chong – two of the most popular cannabis advocates in the world. A couple tags and a few comments later, a representative from Cheech and Chong’s Instagram account sent us a message! We made some quick introductions and settled on sending some products for Cheech and Chong to have, test, and think about a collaboration down the road. Cheech and Chong have 2 million followers on their Instagram account, along with associated accounts that have similar credibility and gravity in the social media influencer game. Needless to say, we were ecstatic to have our foot in the door with them! 

A few days later, I got an iMessage from another representative from Tommy Chong’s page at 11.30 pm. It was an offer to join a giveaway put on by Tommy Chong’s Instagram page and involved flying out to meet Tommy in Hollywood. This offer was our largest investment in social to date. We scrambled to get information on the giveaway event and committed not an hour later. 

The rest was magic. After the post on Wednesday at Noon (pacific time, of course), we gained 2k followers in 4 hours. All this thanks to a connection that was the direct result of Canadian Lumber’s consistent, concerted effort to support independents and hustlers. We want to work just as hard as them to support their goal of building a life in an industry they love. 

To all our new found followers: we promise to produce high-quality, engaging content. We will work harder to tell our story and document our journey to becoming not just Canada’s top all-natural rolling paper, but the world’s.

And remember, keep #rollinglogs,

Canadian Lumber

Check out Canadian Lumber on Social!

If you want some top-notch content on the ins and outs of the cannabis and roll-your-own industries, give Canadian Lumber a follow on all of our social media channels. If it’s good enough for Cheech and Chong, it’s good enough for you!

Patrick Vandermeulen

Patrick Vandermeulen

CEO, COO, Canadian Lumber Limited

Diverse professional with demonstrated experience in retail go-to-market at both regional and national levels – having held leadership roles in General Management, Marketing, Product Management, IT Project Management, Finance and Strategic Planning across multiple industries.


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